About me
Sooraj S. S.
Creative Director
I add a touch of behavioural psychology to spice up how consumers thinks and makes decisions. With a creative vision driving me, I create an environment where my teams work with purpose. Teaming up with designers, I blend art and design to create fresh solutions. My aim is to help them tackle core issues, improve their skills, and use design thinking for clear and objective results.
When I'm not cooking up creative ideas, you'll find me enjoying my passions for food, illustration, snooker, and cycling.
TESTIMONIALS
“Sooraj is hands down one of the best creative director and people I have ever had the chance to work with. Meticulous in team management, a great mentor to his fellow team mates, and a Hands On Deck team member. An amazing quality of his is his ability and drive to upskill his teammates to grow in their careers, both Personal and Professional."
Krishna Maniyar / V.P of Experience & Design / ReshaMandi
“Sooraj has a deep sense of satisfaction in seeing a job through to completion.
I'm happy to have worked with someone as positive and dedicated."
Tia Kansara Ph.D. Hon FRIBA / C.E.O / Replenish Earth
EXPERIENCE
Urban Ladder | Head of Creative & Brand
November 2023 - Present
Bangalore
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ReshaMandi | Experience & Design Manager
January 2022 - August 2023
Bangalore
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LIDO Learning | Senior Creative Manager - Design & Content
April 2020 - December 2021
Mumbai
Replenish Earth | Project Lead
April 2019 - September 2019
Remote
EDUCATION
National Institute of Design (N.I.D)
2019 Bachelor of Design - Product Design
Ahmedabad, Gujarat | June 2014 - January
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Holon Institute of Technology (H.I.T)
Exchange Semester - Product Design
Holon, Israel | November 2016 - March 2017
OTHER PROJECTS
Sarkaar Board Game
Lead Designer - Branding & Collaterals Directed
SketchNote
Visual Designer & Illustrator
The PARC- Psychotherapy Advanced Resource Center
Visual Designer & Illustrator
Fold Labs
Instructional Designer & Illustrator
ACHIEVEMENTS
Best Customer Retention Campaign - CX Excellence Awards ‘23
Won the best customer retention initiative of the year award for the Valentine’s Letters Campaign for Reshamandi, resulting in a 21% increase in engagement and a 26% increase in total revenue.
Viral Social Campaign - Monalisa Across India
Led the viral social media campaign about Monalisa in ReshaWeaves Saree, increasing reach by 703%.
Ace Award - LIDO LEARNING
Achieved the Ace Award for forging new systems, processes, and exceptional performance.
Published Paper on Correlative Learning - Universal Design
Conference III, Italy Presented and published a paper on learning through correlative understanding as part of the Designing for Inclusive Learning Experience Conference.
Ford Foundation Scholarship - National Institute of Design
Recieved funding for a self-initiated project on Redefining repair for products and the right to repair.