Monalisa in India
Client
Reshaweaves
Year
2022
Category
Fashion
Marketing
Type of Work
Illustration
Graphic Design
Social Media
Reshamandi Sarees celebrates the rich heritage of India's diverse saree traditions, showcasing them through the iconic imagery of Monalisa, the world's most famous muse. In our vision, Monalisa is elegantly draped in sarees representing different regions of India, each showcasing its unique weaving techniques, patterns, and motifs.
The environment around her changes accordingly, reflecting the cultural and geographical essence of each saree. This creative concept was appreciated widely on social media for its uniqueness and effective communication of how sarees truly are a representation of Indian heritage!
The visuals were made with no support from AI tools.
The first post, titled ‘Mona in Six Yards Across India’ showed Mona Lisa dressed in a lavish Murshidabad silk saree along with accessories and a big red bindi, a typical Hindu Bengali bride. Here Mona Lisa has become ‘Shona Lisa’.
Mona Lisa was then dubbed to ‘Maharani Lisa’ from Rajasthan, ‘Lisa Mol’ from Kerala and ‘Lisa Tai’ from Maharashtra. ‘Lisa Tai’ was decked in a Paithani saree and a nose ring whereas ‘Lisa Mausi’ from South Delhi was seen in her posh glory with sunglasses, a handbag and an iPhone.
Some other versions of Indian Mona Lisa in the online campaign includes ‘Lisa Devi’ from Bihar with a big red bindi, ‘Lisa Ben’ from Gujarat wearing bangles and silver jewellery and ‘Lisa Bomma’ from Telangana.