Be Bodywise branding
Client
Mosaic Wellness
Year
2023
Category
Lifestyle Supplements
Expansion
Type of Work
Branding
Creative Direction
Marketing
Packaging
My thoughts of the brand launch idea for Mosaic and Bodywise is all about taking a fresh and dynamic approach, one that's in tune with the times and ready to connect with a DIVERSE international clientele. To make healthcare COOL, we're aiming for a look that's nothing short of spectacular - something that STANDS OUT and exudes a sense of daring ORIGINALITY.
Picture bright, VIBRANT COLORS that pop, and a deliberate departure from the clinical, sterile feel. We want our brand to symbolise a generation that's UNAPOLOGETICALLY DIFFERENT and unique.
My aim was to redefine health awareness as something inherently COOL, infusing WARMTH, HAPPINESS, and an approachability that's far from clinical. Rather than sticking to traditional medicinal marketing, we're excited about embracing the power of social media and outdoor contemporary channels to make sure our message resonates with our target audience!
